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WoodmenLife Welcomes Sarah Ritchie, Director of Product Management

WoodmenLife is pleased to welcome Sarah Ritchie to the organization as Director of Product Management. In this new role, Ritchie will oversee the building and supporting of a streamlined product development process, which will allow WoodmenLife to deliver new product solutions to the Sales Force and members. Sarah’s efforts will directly impact WoodmenLife’s goal of expanding their national footprint by increasing overall membership.

Ritchie earned her B.A. in Communications and Marketing from the University of Northern Iowa. Prior to joining WoodmenLife, Ritchie spent more than two decades with Principal Financial Group, where she held multiple positions in Marketing, Distribution, Product, Strategy, and Operations.

“Sarah is a serious go-getter, and we are thrilled to have her,” said Lance Larsen, Vice President, Additional Distribution. As WoodmenLife continues to grow our member base and look toward an exciting future, Sarah will be there to help guide us to serve our members’ best interests.”

In her free time, Ritchie enjoys traveling, attending sporting events, and refurbishing wood furniture. She and her husband, Ryan, have two children.


About WoodmenLife

WoodmenLife was founded in 1890 as a not-for-profit. The organization gives back to its members across the country, who join together in a shared commitment to family, community and country. With a legacy of financial stability, WoodmenLife offers quality life insurance and retirement products. A person becomes a member when they purchase a WoodmenLife product. Members have access to many extras they can use now. To learn more about the organization, visit