WoodmenLife Appoints Howard Vice President, Marketing
Lori Howard has been appointed Vice President, Marketing at WoodmenLife.
She began her career with WoodmenLife in 2008 as Director, Marketing Services. In her new role, Howard is responsible for WoodmenLife’s advertising, marketing, public relations and branding initiatives.
Prior to joining WoodmenLife, Howard was Associate Director of Marketing at Gordmans; Director of Marketing & Player Development at Ameristar Casinos; and Account Executive at Light & Associates, Inc., a media buying firm in Kansas City, MO.
Howard earned two degrees from the University of Kansas: a Bachelor of Science in Journalism and Bachelor of Science in Business Administration. She is a member of the American Marketing Association and the American Advertising Federation. At WoodmenLife, she serves on numerous committees, including a member of the President’s Leadership Team, the Ethics Committee, the Compliance Committee, and the Portfolio Management Team.
“Lori is a strong leader and innovator. We’re looking forward to a new era of marketing at WoodmenLife in her capable hands,” said Pat Dees, Executive Vice President, Fraternal.
She and her husband, Michael Cornwell, have one daughter, Madeline Cornwell.